Business Marketing Specialist, Workforce Development

Class Code: 00817

IOWA DEPARTMENT OF ADMINISTRATIVE SERVICES –

HUMAN RESOURCES ENTERPRISE

BUSINESS MARKETING SPECIALIST, WORKFORCE DEVELOPMENT

DEFINITION

Develops relationships with local businesses, agencies and economic groups to recruit business customers to utilize Iowa Workforce Development products and services; performs related duties as required.

The Work Examples and Competencies listed are for illustrative purposes only and not intended to be the primary basis for position classification decisions.

WORK EXAMPLES

Identifies and personally meets with employers who are prospects for employability programs within the region to share services and resources available to them from Iowa Workforce Development; convinces them to use the Iowa Workforce Development as their primary source of job applicants by using such resources as job postings for local Workforce Development website, Smart Career Move, Job Central and Iowa Jobs.

Represents the department at regional economic development groups and partners with them in their efforts to assist new and expanding businesses in staffing needs. Works hand-in-hand with local economic development planners.

Conducts presentations to both large and small groups, Employers Council of Iowa, and individuals on products and services.

Develops strategies to attract workers to the area and coordinates the recruitment efforts. Develops regional marketing plan, soliciting input and/or funds from partner organizations for a collaborative effort. Seeks no-cost marketing options. Meets the local employers and community-based organizations to promote services and assistance available from regional partners. Works closely with local economic development planners to assist new and expanding businesses in meeting staffing needs.

Coordinates with agency’s Communications Director on regional radio/television/newspaper advertising campaigns to market workforce development services while seeking no-cost marketing options.

Serves as point of contact for local labor market information and liaison with partners in recruitment of workers to fill local employer needs. Assists local staff with the fulfillment of special recruitment efforts and, when needed, participates with local job matching activities.

Assists and refers employers to appropriate resources when problems relating to employment, turnover, absenteeism, poor personnel records, child labor laws, OSHA, tax information and Workers Compensation. Must be able to recognize and give technical assistance to these employer problems. Helps to develop and implement problem-solving strategies to address the issues.

Partners with other agencies to provide services and shares best practices.

COMPETENCIES REQUIRED

Knowledge of the general methods, principles and practices of public relations.

Knowledge of various methods used in the production and dissemination of written and graphic materials such as layout, typography, graphics, photography, audio/visual equipment.

Knowledge of social, economic and labor market conditions affecting Iowa Workforce Development, partners and employers.

Knowledge of current trends in workforce development, such as vocational/educational training, labor market information, occupational and economic trends.

Ability to write effectively and accurately to prepare reports and express self clearly, concisely and persuasively.

Ability to make presentations to groups of all sizes.

Ability to comprehend and apply a large volume of written material to informational projects.

Ability to establish and maintain effective working relationships with employers, officials and the general public.

Ability to efficiently operate a keyboard for a personal computer or host-connected mainframe terminal.

Displays high standards of ethical conduct. Exhibits honesty and integrity. Refrains from theft-related, dishonest or unethical behavior.

Works and communicates with internal and external clients and customers to meet their needs in a polite, courteous, and cooperative manner. Committed to quality service.

Displays a high level of initiative, effort and commitment towards completing assignments efficiently. Works with minimal supervision. Demonstrates responsible behavior and attention to detail.

Responds appropriately to supervision. Follows policy and cooperates with supervisors.

Aligns behavior with the needs, priorities and goals of the organization.

Encourages and facilitates cooperation, pride, trust, and group identity. Fosters commitment and team spirit.

Expresses information to individuals or groups effectively, taking into account the audience and nature of the information. Listens to others and responds appropriately.

EDUCATION, EXPERIENCE, AND SPECIAL REQUIREMENTS

Graduation from an accredited four-year college or university with a bachelor’s degree in marketing, journalism, public relations, graphics or communicative arts, human resources, business or economics and two years of professional experience in the above areas;

an equivalent combination of the required education and experience substituting one year of full-time qualifying experience for each year (30 semester hours or one year) of the required education to a maximum substitution of four years;

current Professional in Human Resources (PHR) certification through the Society for Human Resource Management may substitute for one year of education or one year of experience.

SELECTIVE CERTIFICATION

For certain designated positions, the Appointing Authority, with Iowa Department of Administrative Services – Human Resources Enterprise approval, may selectively request those applicants possessing a minimum of twelve semester hours of education, six months of experience, or a combination both, in the following:

193 employment service programs

895 veteran – honorable discharge

Applicants desiring to be considered for these positions should be sure to list related course work and experience on the Experience and Special Requirements section of the application.

Effective Date: 07/08 TB